Written on July 31, 2006 | Posted in
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Over the course of your business life you’ll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you can also gain their [...]
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Written on July 30, 2006 | Posted in
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1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.
2. Divide your content up and use it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box.
3. Allow people to [...]
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Written on July 29, 2006 | Posted in
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Promoting Your Business Offline
Offline promotion for your Internet business is important. Use traditional marketing channels and media. Incorporate your Website URL (web address), phone number, and mailing address into all of your printed and promotional materials. This increases your penetration into your targeted market, as well as the general population.
Business Cards
These are one of the [...]
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The media is a powerful thing — the average person spends an enormous amount of their life consuming it in one form or another, and will spend a significant percentage of that time looking at, listening to or watching advertisements. If you want to use the power of the media, though, you need to know [...]
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Written on July 27, 2006 | Posted in
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Promotional items are excellent marketing tools that spread knowledge about your brand. Wearable logo clothing has become one of the most popular types of promotional items. No matter what the business type whether casual or corporate, athletic or recreational, promotional clothing is a great way to help your business.
Promotional clothing can be created in several [...]
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Written on July 26, 2006 | Posted in
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1. Announcement Alerts – Give customers e-mail alerts about critical information or product releases before your non customers find out about it..
2. Discounts – Allow your customers to get lower prices on your products and other related products other businesses sell.
3. Expert Call Ins – Set up a date and time when your customers can [...]
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Written on July 21, 2006 | Posted in
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1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc.
2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts, etc.
3. Attract a lot more customers by giving them [...]
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Written on July 19, 2006 | Posted in
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1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.
2. Publish a list of famous and respected customers who have bought from you on your [...]
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Written on July 18, 2006 | Posted in
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There is no doubt that the first time you get your website up, running, and hosted, you are thrilled to bits about what you have accomplished, whether you created it yourself, or had someone else do it for you. When you have your first official URL and can direct your friends and family to your [...]
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