This post was guest blog by Diego Norte.

The web has provided grounds for many successful entrepreneurs, while others struggle to and sometimes never get their idea off the ground. Here are 5 sure fire ways to guarantee success…

1. Give Value to Customers

Despite the Web being the “new economy,” the old fashion business rule still applies: the most successful businesses are those able to create value for their customers. The website exists first and foremost to fill customers needs whether for information, a product or a service. You will only succeed if you give customers something that they want.The success of your website depends on the value that you give them. The more your site is able to make your clients lives easier or help them save money, the more your business will be valuable to them. It means not just creating an online brochure but guiding visitors how using your website can actually help them. Your site must have enough information for the visitors to make a decision and take the action you want them to take. If you are selling a product, provide a clear description of each product along with its features and benefits. If you are selling a service, the prospect must be able to get a price on the site or at least be given a phone number to call for an estimate. Your prospective customer must be able to get most of his or her questions answered on your site. Collect your client s questions and put them together in a FAQ page, or Frequently Asked Questions. This way, your visitors will get the answers to the most common questions asked on your site. Many webmasters make the mistake of creating a website primarily to pull off the fast buck. Instead of creating a site where users could actually get value , they create useless spam pages in the hope of tricking users and search engines alike. This strategy, while it may bring short-term financial windfall to the owner, is not likely to be sustainable (search engines could punish the site and their revenue source could kick them out of their programs).

2. Focus on Customer Service

The challenge facing every small business owner on the ‘Net is how to keep customer service alive and well in a medium where personal interaction is inherently limited.One way would be to keep your web site functional and personal. But how do you actually make a site personal, when your customers never get to see you or shake your hand, much less touch or see your product up close? Well, it all starts with your design and content, which should be based on a deep understanding of what your customers are, what they expect and why they actually need your product.If you are selling quilts and handcrafted items, your site may be designed to have a very homey feel. Detailed text can explain the inspiration of the design of a particular quilt. If you are selling pillows made from balsam firs on the Web, your site may be designed to evoke memories of mountain forests and scents of pine trees. It is important that your overall look and feel must set the tone of your entire business. !
There is no need to go for the technological overkill and aim to become the trendiest site. Instead, your web site should be an integral part of your business plan.

3. Under-promise, Over-deliver

Customers love it when you deliver way more than their expectations. There is a lot of hype on the Web, particularly among the small Web entrepreneurs (ever seen one of those websites with extremely loooooong sales letters that are full of hype?). While those sites may be effective in drawing out the sales from the customers, many customers are left wanting given that their expectations were raised to the stratosphere by the sales copy. As a result, they are left with many unhappy customers. But if you underpromise to your customers (whether you are using short or long sales copy), and then beat out their expectations, customers will be pleasantly surprised and love your site all the more for it!

4. Design the Web Site for Your Customers

Although a well-written, well-designed Web site with great content can make a positive impression on your prospects, the design should focus around getting the visitor to take the action you want. Think of your site as the Yellow Pages. Users checking the Yellow Pages are looking for a solution to an immediate need. Your site visitors may not have an immediate need, but he or she definitely has some interest in your site (or otherwise, the person will not click on it.) Now, notice why the Yellow Pages have remained popular with its users: it is heavy on content (the ads) but it uses minimal design. Adopting this strategy, your focus should be on improving copy and content that sell. Remember, the Web site is a means to an end — and that end is making more sales. It’s a waste of money to put up a site unless the site is designed to increase revenues or achieve some other marketing goal.In creating your web site, your best resource is your customers. Seek the feedback of your!
customers and ask them if the site is working for them or not. Are they turned off by the requirement to register before using the site? Is the site confusing and hard to use? Are the graphics too slow to load? Is your search engine not flexible enough? Listen carefully to their comments, and adjust your site accordingly. See what works, and what doesn’t.If you are technically savvy, you can also establish a personalization option. Customers often want to feel like they belong in a community +AK0- a feature that Internet has fostered tremendously. You can allow shoppers to set up a customized page and receive recommendations and gift services from your store.

5. Put on a Face!

Automation is the name of the game on the Web, but it does not mean that personal touches that will assure your customers that they are dealing with humans have gone out of style. In fact, customers are more likely to trust, use and patronize a Web site repeatedly if they know that they can communicate with a person easily. They want assurance that their orders will come through, their complaints will be addressed and their feedback will be heard. Many successful e-tailers are generating sales through click-and-buy (e-commerce) but a hefty percentage also comes from telephone calls after customers found the number on the websites. If your sales are done without the assistance of a live person, send out personal “thank you” emails, including a real name and phone number of their personal customer service representative so if there are any questions, they can call or email a real person!

Diego Norte is the creator of MuVar, the world’s most effective multivariate testing solution. MuVar completely automates the task of optimizing your sales letters for more sales. Check it out here:
http://www.MuVar.com