Attracting traffic to your website is only the first step if your website is a landing page attempting to sell a product or a service. You need to take things a step further by going beyond simply attracting someone to your website – You need to get a conversion. Regardless of whether you are simply trying to capture an e-mail address for a newsletter, trying to sell a product, or trying to sell a service, conversions are going to matter. They are the difference between a quick visit to your website, and actually getting something usable out of the people that come to your website.

Here are some tips for raising your conversions:

- * Make sure that you are using plenty of examples in your copy. This is going to allow your target audience to have a complete understanding of the pitch that you are offering.

- * Build more credibility for yourself by using terms that may not be understood by your readers but that they can easily follow if you explain them simply. This is going to show them that yes, you are an expert in your niche.

- * Take the time to reveal just how excited you are about what you are offering. Use your words, or show a picture of yourself looking excited to show that yes, this is something that you are passionate about.

- * Take the time to tell or show your target audience that you were once in their position. Now take the time to explain to them how what you are offering helped to pull you out of that very position that they are in now.

- * At the end of your copy, make sure that you are challenging your readers in some way. If the product or service isn’t going to solve their problem, offer them something in return – Give them an offer they simply cannot refuse.

- * Ask your audience questions in order to get them involved in the ad copy that you are giving them. They are automatically going to begin to answer these questions in their mind, and their willingness to participate will translate into more conversions.

- * Start your ad copy out with a story, as it will draw people into your ad. They are going to quickly forget that you are selling them anything.

- * You should stick to less than five points in your copy because if you try to touch on too many different topics, then your readers are likely going to become confused or overwhelmed, and this is not going to get you any conversions.

- * Make the ad-reading experience a positive one for everyone that comes to your landing page and reads what you have to say. Educate them on a subject, make them laugh. Touch them in some way and you will reap positive results.
James is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. James and his team have assisted hundreds of people in generating huge profits in their very first year. For more information and to contact James, visit his website.http://thesevenfigurepro.com

Starting a home business in today’s economy makes a lot of sense. I want to offer a compelling case why network marketing should be the home business you choose to start.

Rather than make a top 10 list, or something like that, I want to zero in on the number one reason that an MLM business can help you make your home business more successful.

The reason I’m talking about is leveraging your time through duplication. To understand what that means you need to understand how the network marketing business model works.

You can join a network marketing business for less than $100 today. This will give you everything you need to start and run your business from the comfort of your own home.

Most people who choose to do this do so on a part time basis. This means they have an hour a day or 10 hours a week to work on their business. In your case you may have more or less than that.

With network marketing you personally enroll distributors and get paid on their efforts. You can also build a downline of distributors and get paid on all of their product purchases and sales as well.

Leveraging your time through duplication means you are getting literally hundreds or even thousands of hours of additional work being done besides your own. Here’s exactly how that happens.

Let’s say you have 10 hours a week to put into your business. At the end of one week your business will have grown based on the 10 hours that you worked.

When you enroll a new distributor who also has 10 hours a week to put into their business your business will grow proportionally. Instead of 10 hours being put into your business you now have 20 hours being spent building a network marketing business that you profit from.

Let’s say that you personally unroll five people and those people personally enroll five people. You now have 26 people, counting yourself, and if everybody was to put in 10 hours a week your business would have 260 hours of work being applied to it.

That is the power of leveraging your time to duplication. This is why network marketers spend the majority of their time recruiting new distributors and training their downline.

The most successful home businesses today involve at least one stream of income through network marketing. Instead of hiring employees to work for your home business you can recruit distributors and have hundreds of hours of effort being put into your MLM business.

This makes it possible for the little guy to make money online where otherwise they might not be able to. Instead of taking paid surveys, making money with affiliate programs, blogging, or other types of home businesses, make network marketing the way you get started today!

Jeff Schuman invites you to visit his make money online website for his top pick as the #1 network marketing business, JV With Jeff free training, and 4 ways to make $10 a day taking paid surveys.

Click Here!

I hear many people talking about marketing and promotion in the same breath as being the same thing. I don’t believe them, because in my experience they are very different, but they are linked by a common theme… your business.

In a nutshell, marketing can be described as everything you do to attract clients into your business but a promotion is a specific event and time based activity to get people to buy your products or services. To understand this difference, I am going to show you what is involved in running a promotion.

These are the six key elements you need to consider and how you can include them in your business, or your next promotion.

1 The Reason Why:

Canadian advertising man John E. Kennedy is credited with inventing the term ‘Reason Why Advertising’ as far back as 1905 and every promotion you run should have a strong reason for why you are doing it. Events are the usual ‘reason’ such as product launches and significant anniversaries. More unusually, I’ve seen marketers use the birth of a new baby for a sale and even “I need to pay my taxes” to run a promotion. Yes, it is cheesy, but it works.

So not all reasons are good, BUT they are still reasons and they work far better than the “I’m running a promotion this week because I can or should” angle. Remember that the bigger hook or story you can work into a promotion then the bigger the impact. Your customers will respond to a promotion with lots of BANG and that means it will grab their ATTENTION much faster.

2 Give Them A Discount Or Special Price:

However interesting your customers find your promotion, it is not going to work unless you also give them a reason to act now. You have plenty of options here: you can offer a reduced price, a bundled special deal on your products, or a one on one consult with you.

3 Put An End Date On Your Promotion

Some businesses seem to be in permanent sale mode, so there’s no urgency for the customer to buy. They know that this week, next week and right through the year that business has a sale on. That’s why it’s important you create a deadline for your promotion. If you then you lose credibility. Having a definitive end date creates urgency and a reason for your potential customer to act now or lose out.

4 Give Something Extra Successful:

Online marketers have mastered the art of giving bonuses and any good promotion should contain a bonus item for ordering now. Key points to consider are whether your bonus is relevant to the main item being sold, and does it stand alone in its own value.

Ask yourself whether your bonus item could be sold on its own and does it add value to the promotion you are running?

5 TELL People The Value They Are Getting:

The first time I ‘got’ this I saw my sales increase, and although you may think your bonus is valuable, it won’t always be obvious to the customer so you must make it clear to them.

Even if you do put a value next to the items you are selling, don’t assume your prospect or customer has worked it out for themselves. If the total value is £250 tell them it is £250 because if you leave them to add it up for themselves they generally won’t do it.

6 Finally…Tell People What To Do Next All the above points are meaningless unless you follow through with this one. Tell them what you want them to do. For example; fill in this form, go to this website, click this link.

Never, ever leave it up to the customer to find out how to order your products. If it is not clear then they won’t make the effort, so just let them know what you want them to do.

For example: “To order this Internet Marketing Guide and take advantage of the special price with all of your bonuses worth £350 click on this button now.” No mistakes, no confusion…just sales.

Follow these six steps and you are on your way to your most successful promotion ever.
Neil Stafford is Editor and Publisher of the Internet Marketing Review the UK’s longest running PRINTED Internet Marketing Newsletter. ‘Test drive’ the Newsletter for FREE – Visit this special web page for more information: Internet Marketing Review Newsletter