The Truth About Online Business

| | 27 Dec 2010 | SAY HERE

Online Business is not a difficult thing to do, and really anybody can do it, but if you don’t know how, then regardless of the nature of the business, it will be hard for you to achieve your goals even if you have the magical product or service. I am sure that many try to answer the “how” question by bombarding you with many e-mail messages telling you all different sorts of ways to market or advertise online, and each way is said to be the best way that can generate traffic, sales, exposure …etc.

But talking about “how” to promote or market your online business means that we are jumping too many steps ahead. Before the “how,” there is a “what” that we need to answer. You need to assess yourself first and not the idea or opportunity. So before venturing into the ins and outs of internet marketing, you should first venture into knowing “what” are your own beliefs and expectations.

If you are interested and serious about establishing a home based business and to enable you to proceed on solid grounds we need to erase some false perceptions and agree about few others regarding the nature of home based business or online business. The points that we need to clear out are as follows:

1- There is no such thing called a get rich quick program. The concept simply does not exist. When you read “Start earning now,” it really means that you can start your business now, but the money will not come in “NOW.”

2- There is no program that will give us $5000 a month within six months of starting the business. Some people might be able to achieve that, but that is not a general rule that we can depend on.

3- There is no business that does not require effort. At least in the building stage. There is a lot to learn, read and research.

4- There is no business that does not require time. You should be prepared to spare at least 2-3 hours a day for your business, and with these 2-3 hours don’t expect miracles. This means that you are really taking your time and the business will see results any time soon. Still you will need to know that with this amount of time you will be establishing yourself as an internet marketer but at a slow pace.

5- There is no business that does not require money. Seriously speaking, online business and home based business in general is by nature a low investment industry. Still low investment does not mean for free. You will need to budget $300 – $500 a month to be able to work in this industry, and do not believe anybody who tells you otherwise.

The initial investment might be $100 or even less, but what about all the marketing activities and the advertising that you will need to do. This requires money, and only if you were able to budget for the above amounts you will be able to get your business off the ground.

Even if you are not going to use paid advertising and you will only use free methods – which are very effective by the way – you will need to buy software programs that will enable you to use your limited 2-3 hours efficiently and effectively.

6- You will need to expect to spend the above amounts for several months before expecting any kind of revenue. Don’t forget that you will have to walk through the learning curve first before any revenue is expected let alone profit.

My genuine advice to you would be not to enter into any online business idea or venture if you are not able to meet the above requirements and beliefs.

To find the best home based business ideas and opportunities so you can work at home visit:

Merry Christmas!

| | 24 Dec 2010 | SAY HERE

Today is Christmas eve and I hope all of you have everything under control. I hope all your wishes will be fulfilled, and that you have a cheerful Christmas. I look forward to read your blogs and see what you all got from Santa this year :)

Wish you all a Merry Christmas and Happy Holidays!

Home Business Misconceptions

| | 23 Dec 2010 | SAY HERE

In my home business coaching sessions, I have found that many people start their home businesses based on misconceptions, myths, and half truths.

They are being told that they can sign up for a few programs, build a site around those topics, slap the banners and links on their site, then sit back and collect the money – never having to work again.


The truth of the matter is that there are more people who fail at their home businesses, than people who actually succeed.

These people are not told that they will actually have to work twice as hard at their home businesses as they did at their traditional job. They are not told about the hours and hours of marketing time that they will put in. They usually are not even told by the affiliate managers how to market the products or their websites.

They have uplines who are inactive or flat out ignore them. They don’t have the first clue as to how to build a downline, much less how to offer support to their downline. They don’t understand conversion rates or the concept of PPC (pay per click) programs.

However, they truly believe what they have been told – they believe that they can get rich by doing absolutely nothing. These are otherwise intelligent people. Why would they believe this? They believe because they want to believe. Because they see it everyday, everywhere on the Internet. They are told that it is possible. They not only want to believe it – for their own reasons, they need to believe it.

Unfortunately, it is my job to tell them the truth and then they feel let down. By the time a client comes to me for help, they are already a bit disillusioned. Since initial clients usually begin by paying for one session at a time, I go ahead and burst their bubble during the first session. I don’t want them to spend money that they don’t have on an idea that won’t work.

After the first session, the client is left to make a decision. They either have to do what it takes to make their business a success, toss the idea out the window, or keep doing exactly what they have been doing with the exact same results (or lack of results as the case may be). Less than half are willing to do what it takes to succeed. The rest toss the idea out the window. I’ve never had a client who decided to keep doing what they had been doing.

I do have a point. My point is that if you are an affiliate manager, or if you have a downline, be honest. Tell your affiliates and downlines the truth. Tell them upfront what will be required of them. Be honest about possible earnings,and be honest about your own earnings.

After being honest, “look around” to see who is still interested in your business. I promise, there will still be people interested – people willing to put forth the effort that is required. These are the people that you want to invest your time in.

Once you know who is serious about the business, work with them closely. Offer them all of the support you can possibly offer. Make suggestions to help them improve their site. Put together marketing packages and ideas for them. Start a forum for your downline, and be active in that forum. If you haven’t heard from them in a while, send them an email or a card and ask them if everything is okay. The more successful your downline is, the more successful you are.

For those who are affiliates starting a home business, I suggest you research any business that you are contemplating involving yourself in. You need to know exactly what you are getting into.

If you are new to Internet Marketing, you need to take a course to find out what is required of you to be successful. It does not matter what type of business you are starting, if it is online, it must be marketed online, and possibly offline as well. The best course on this subject is Kevin Birdwell’s course, Secrets of Success. Kevin takes a personal interest in all of his students. He answers all questions, personally. He is very honest. He will not feed you hype and he will not fill your head with false promises of overnight riches. Kevin is one of the few who will actually tell you the truth – the truth is what you need. You can get more information on his course at:

Kelly Lowe offers Home Business Coaching, and a variety of other services for home business professionals at affordable rates. Visit her site, All Business Publishing, at

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