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10 Secrets To Improving Your Website’s Conversion Ratio

April 1, 2009 | Leave comment

According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.

Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio. My website consistently converts anywhere from 3 to 5 percent, and often converts as high as ten percent!

Unless you’re selling a big-ticket item and making $100 or more per sale, it’s extremely difficult to make any real money with only a one percent conversion ratio.

Of course, there are exceptions to every rule, and if your website is attracting hundreds or even thousands of visitors a day, then obviously you can do quite well with a one percent or lower conversion ratio.

But what if you don’t have that kind of traffic–and most websites don’t. Then what? What if you’re selling a $20 e-book and you’re only attracting a hundred visitors a day to your website? With a one percent conversion ratio, that means your website is making a measly $20 a day. And believe me, that’s much more common than you realize.

However, what if you could improve your conversion ratio to 3 percent? 5 percent? All of a sudden, you’re making $60 to $100 a day with the same amount of traffic. Improve your conversion ratio to ten percent and voila, that $100 a day turns into $200 a day!

So, how do you go about improving your website’s conversion ratio? Here are some tips that should help:

1. Make sure your visitors know what you do, the instant they land on your website. Don’t make them have to guess. Tell them right up front with a benefits-laden headline.

2. Make sure the design of your website is up to par? Make it easy to navigate. Get rid of distracting flash or
stupid, meaningless graphics that are a waste of everybody’s time and take forever to load? Simplify your website. Get rid of the flash, graphics and pop-ups!

3. Use psychologically effective colors. The color blue suggests quality, trustworthiness, success, seriousness, calmness–the perfect choice for sales pages. Avoid purple, which connotes uncertainty and ambiguity, and only use yellow to highlight key words and phrases. In addition, try to have as much white space as possible. This makes for a much cleaner looking, easier to read website.

4. Get your own domain name. URL’s that contain names like, “Geocities”, “Angelfire” or “Tripod” have amateur written all over them.

5. Prove what you say. Back up your claims with cold, hard, indisputable and verifiable facts?

6. Put your name, telephone number and street address on your website?

7. Use authentic customer testimonials, complete with first and last names? Just make sure you get your customers permission first.

8. Offer a fair and reasonable money-back guarantee? Thirty days is good. Sixty or ninety days is better!

9. Make it easy for your customers to pay. And offer a variety of payment options. I can assure you, if you’re using Paypal only, you’re losing sales. There are a lot of people out there, myself included, that just won’t do business with Paypal. It’s too much of a hassle!

10. And last but not least, make sure you have a powerful sales letter. A strong and effective sales letter can blast your earnings into the upper stratosphere!

If you aren’t capable of writing that type of sales letter yourself, hire a copywriting expert to write it for you.

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Popularity: unranked [?]

WordCamp 2009 – Have You Signed Up Yet?

March 30, 2009 | Leave comment

Alright, It’s here again! The WordCamp 2009 is here!

If you ever wanted to meet Matt Mullenweg, to find a room full of people that are pasionate about Wordpress or find tips and tricks on Wordpress, event like this are a great place to start learning about blogging and codding. Sign on up if you haven!

Registration is also open for attendees and speaker submissions on topics relating to all things Wordpress.

Please visit WordCamp 2009 and find your cities for the most up to date details.

Popularity: unranked [?]

Top 10 Tips on Effective Forum Signature

March 27, 2009 | Leave comment

This article was written by lovephileo.

Forums are among the salutary place to boost your sites. This is made out through the forum signatures that almost all forums will permit each member to feature. These forum signatures are automatically connected into the post created by the member. But how do you guarantee that your forum signature is read and not snubbed like the multiple signatures of the other members who have posted on the same board? How do you employ your forum signature for an utmost profit?

Forum signatures have traditionally been employed in mail service, e- mails and then in message board or newsgroups discussions. It is no surprise that the signature scheme also shaped up into the net forum and is extensively backed-up by plain forum.

There are two prominent points why you should make the best of applying forum signatures. The fist point is the direct traffic you are able to acquire, and second, the search engine optimization advantage. These tips below will really maximize the outcome of forum signatures, as well as capture beneficial traffic as an effect of them.

Here are top 10 tips on creating an effective forum signature for your advantage.

1) Separate lines by color. If the forum you are posting on allows you to post in various colors, do it. Colors are great way to draw attention to a signature and keeping one color per line allows you to easily promote several items in one signature, without confusing the reader into thinking they are related.

2) Smilies – Be seen. These just work. The more movement the better.

3) Grab Attention With CAPS – CAPS grab attention because your mind is used to paying associating CAPS with yelling or emphasis.

4) |@|–$ymb0l$–|@| – Symbols are hard to read, if a curious reader glances past your forum signature and sees a message to be decoded, they will likely give it a whirl.

5) Offer many resources – If you list a lot of helpful URLs that you have nothing to gain from, you are showing the reader your care about sharing helpful resources. Accidentally slipping in a link to your own resource is also suggested.

6) Updating – Forums have a lot of repeat traffic and people get used to blocking out familiar forum signatures. Update your signature often and add a new creative label to let people know it changed.

7) Use patterns – Try this little trick. Alternate your link colors from yellow to black, red to blue, brown to black, etc. People see random links all the time, but they don’t see patterns. Give it a try for yourself!

8) Hide it – That’s right, make it hard to see. If the forum background is a dark green, set your link color to a slightly lighter green (enough so you can tell there is a URL there without actually being able to read it without focusing). This will cause your readers to question what the link says and highlight it to read it. They still might not click, but at least they read it.

9) "Don’t click this" – Who can resist? At the very least you’ll get someone to hover over the link to see the URL.

10) Obey the rules. As effective as the above tips are, they won’t only get in you in trouble if they break the rules. Some forums specifically don’t allow some of the above because it is so effective.

Most bulletin boards will have a few rules on forum signature lengths or forum signature arrangement. Basic forum signature formats that are sanctioned by veteran forums are text-only forum signatures and narrowing down the amount of lines in the forum signature. Always comply by the forum regulations and particularly in the forum signature rules as numerous forums are particular about members not linking their forums for the specific intention of spamming their links through their bulletin signatures or posts.

A forum is an ideal home to build a name for yourself. These forums have masses within that are tired of ordinary things in life and eager to learn something different in you. This difference makes an extra-ordinary effect to your market or your products. Your forum signature can be a valuable instrument to stir a bit of promotion for your site and services.

If you are able to prove a name for yourself within you, imagine the sales impact it would become. Forum signature is an excellent extension of your success together with your your niche by writing expert answers on peoples queries.

Popularity: unranked [?]

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