Joint Venture Negotiation Tips
When you want to negotiate the terms of a successful, win/win Joint Venture, there are a few basic guidelines that I have learned through the years that will help you to optimize the opportunity and maximize the chances of a successful Joint Venture that can lead to many more. More importantly, with the right approach you can build and maintain a good, solid relationship, whether the Joint Venture is successful or not!
First, do a lot of homework on the type of business you’re dealing with, its unique problems, profit margins, challenges, back end and resources. You can use the Internet, speak to the competition, read industry publications and talk with company employees, vendors and customers. Also, speak to fellow Joint Venture Forum Members at your locals meeting, on the Internet and on your Members Only Conference calls. Six degrees of Separation means everybody knows people and you’re looking for contacts that can fast-track your information collection and due diligence.
Next, do serious research on the person you’re dealing with. Naturally, you should be negotiating with the decision maker. What is his or her “Hot Button”? What do they really, really want? What keeps them awake at night? What are their values, hopes, dreams, fears and aspirations? WHY do they want what they say they want? How much and what will it take to really get their undivided attention? You need to craft and personalize the Joint Venture to take full advantage of this knowledge to offer the ultimate benefit, a deal which is too good to be refused.
Is this person knowledgeable about the mindset required for a successful Joint Venture? Give him Joint Venture information to prepare his mind. There are complimentary downloads, interviews and more on http://www.jvwisdom.com that you can use. Suggest he joins the DollarMakers Joint Venture Forum or attends a DollarMakers Joint Venture Broker Bootcamp. Members have also realized the efficacy of giving then a copy of my book, Joint Adventures, to read in preparation to the negotiation.
Also, make sure you reduce the cost and risk on both sides to the absolute minimum, as well as the time required to make it work. Do this by leveraging existing resources instead of creating / buying / building new ones. That way, if things don’t work out as expected, nobody loses and the relationship remains strong, without resentment or regret.
Get the opinion of at least two respected mentors, Mastermind Partners, or Fellow Joint Venture Forum Members before presenting your case to your potential Joint Venture partner.
Finally, put everything in writing. This clarifies issues and responsibilities, duties, payments, time of payment, conditions and expectations. You could also mention the fact that things might not work out as expected, and what will occur under those circumstances. Clear communication is essential.
Always be positive, relaxed and unattached, and be prepared to walk away from any Joint Venture if you’re not comfortable or if the return on investment is not deemed worth the time and effort it requires, always bearing in mind the big picture. This attitude will strengthen your position.
For more than 20 years, Robin J. Elliott has worked with thousands of businesses in over 49 industries across the United States, Canada, and Africa to help small business entrepreneurs build wealth and gain access to new markets and profit centers through Joint Ventures. Make Money Using Joint Ventures - Watch the free 90 Minute video about how anyone can make money using Joint Ventures at www.jvwisdom.com.

Before approaching anyone to do a Joint Venture, you should have done your due diligence and established the integrity of that person. That’s why we encourage our Members of the DollarMakers Joint Venture Forum (www.jvwisdom.com) to work only with other Members, who have agreed to abide by our Code of Ethics, instead of strangers. That is also the reason why it is in our Members’ best interests to grow the Membership in order to expand their Joint Venture partner options. Doing your due diligence might mean a Google, a credit check, a Better Business Bureau check and even a police check, as well as talking with their competition, suppliers, vendors, landlords, customers, neighbors and staff.
When you’re ready to start doing Joint Ventures, you should look at opportunities that fit the following criteria:





