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The 6 Key Elements of a Successful Online Promotion

I hear many people talking about marketing and promotion in the same breath as being the same thing. I don’t believe them, because in my experience they are very different, but they are linked by a common theme… your business.
In a nutshell, marketing can be described as everything you do to attract clients into your [...]

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Common Copywriting Mistakes That Even Expert Copywriters Make

None of us are perfect. As the old saying goes, even monkeys fall out of trees sometimes. And even an expert copywriter may make a mistake from time to time. Here are some mistakes every copywriter has made at one time or another.
1. Forgetting your audience. When you are copywriting, you are writing it for [...]

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How To Write A Successful Ad

Buying advertising slots and spreading your ad all over the net won’t do much good if the ad does not get anyone’s attention. Your ad must motivate people into following the call to action contained within the ad. Advertising is an art and we need to learn that art to write effective, profit-pulling ads. If [...]

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